Art Direction. Illustration.

Powershop approached the team at Tofu to create a campaign that targeted people moving to a new place (while also boasting Powershops amazing green credentials).

Our campaign ‘Get a clean start with Powershop’ played with the insight that when people move, they use it as an opportunity for a start fresh. While I was the Art Director on the project it was also my responsibility to illustrate the feature frames that were provided to the animators.

︎Tofu Agency

© Kim Melvin. 2020