Art Direction. Illustration.
Powershop approached the team at Tofu to create a campaign that targeted people moving to a new place (while also boasting Powershops amazing green credentials).
Our campaign ‘Get a clean start with Powershop’ played with the insight that when people move, they use it as an opportunity for a start fresh. While I was the Art Director on the project it was also my responsibility to illustrate the feature frames that were provided to the animators.
Powershop approached the team at Tofu to create a campaign that targeted people moving to a new place (while also boasting Powershops amazing green credentials).
Our campaign ‘Get a clean start with Powershop’ played with the insight that when people move, they use it as an opportunity for a start fresh. While I was the Art Director on the project it was also my responsibility to illustrate the feature frames that were provided to the animators.
