KIM MELVIN
is a Senior Designer at JKR, New York.
CASE
STUDIES
ABOUT
RISE
Design
Art Direction
THE ANTI-LOUNGE SUNSCREEN
RISE is crafted for those who seek the thrill of outdoor activity over the calmness of passive relaxation. It's not just another sunscreen; it's a declaration. It's not for those who merely want to bask in the sun; it's for those who rise with it, challenging their limits under its rays. This rebranding exercise repositions the brand to resonate with the active spirit, emphasizing the value of protection while in action.
RISE is for the doers, the adventurers, and the go-getters. This isn't your sunbaker's sunscreen; this is RISE.
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Aussie with an American Passport 🇺🇸